As Lead Community Manager at Ankama Games, I took the helm in fostering a thriving and engaged gaming community. By developing and executing targeted strategies, I connected players with the brand on a deeper level, ensuring a positive and inclusive experience across all interactions.
My Approach
Community management is at the heart of the gaming industry, and my approach at Ankama Games focused on creating meaningful connections. By actively engaging with players, responding to their inquiries, and collaborating with internal teams, I ensured the community felt valued and heard. My work extended beyond daily interactions, crafting a long-term vision for engagement that built trust and loyalty.
Engaging and Supporting Players
As the first point of contact for the community, I responded promptly and thoughtfully to player inquiries, ensuring their needs were addressed effectively. This direct communication fostered a sense of trust and reliability, strengthening the relationship between Ankama Games and its player base.
Content Creation for Engagement
To keep the community engaged and active, I developed creative and relevant content tailored to Ankama Games' diverse audience. Whether it was announcements, contests, or interactive posts on social media platforms, every piece of content reflected the vibrant spirit of the games and the players themselves.
Analyzing Feedback for Improvement
Understanding the needs of the community was central to my role. I analyzed user feedback and identified areas where improvements could be made, ensuring player concerns were addressed and implemented in collaboration with development and support teams.
Cross-Departmental Collaboration
I worked closely with other departments to ensure community-driven insights informed decision-making processes, aligning efforts across teams to enhance customer satisfaction and engagement.
Achievements
Community Growth: Increased player engagement through targeted strategies and interactive content.
Player-Centric Approach: Established strong relationships with the community by addressing inquiries and feedback promptly.
Innovative Content: Created social media content that resonated with and activated the gaming community.
Continuous Improvement: Translated user feedback into actionable insights for product and service enhancements.
Cross-Team Collaboration: Partnered with departments to align community insights with overall brand goals.
Accessibility and Optimization
I ensured that all community-facing content was inclusive, incorporating accessibility features such as clear language, image alt-text, and subtitles for video content. This focus on accessibility ensured that every player felt part of the community.
Transformative Results
As Lead Community Manager at Ankama Games, I transformed the player experience by bridging the gap between the brand and its community. Through strategic engagement, proactive communication, and a commitment to continuous improvement, I cultivated a loyal and active community that played a key role in the success of Ankama Games. My work highlights the importance of connecting with players to build long-term relationships in the gaming industry.
