As a Project Manager at Dragons Group, I managed social media campaigns for renowned brands such as Actimel, Activia, FruchtZwerge, and Alpro across German-speaking regions. My role spanned overseeing team operations, serving as the primary client liaison, and driving projects from inception to successful execution.
My Approach
Effective project management requires a balance of strategic oversight and meticulous execution. I prioritized clear communication, collaboration, and data-driven insights to ensure alignment with client objectives and seamless delivery of campaigns. My focus was on fostering synergy between internal teams, external partners, and senior management to achieve measurable success.
Key Responsibilities
Social Media Campaign Management: Directed campaigns for Actimel, Activia, FruchtZwerge, and Alpro, ensuring high-quality content and engagement across platforms.
Team Leadership: Oversaw team operations, providing guidance and support to ensure tasks were completed on schedule and to the highest standard.
Client Liaison: Served as the main point of contact between clients and the team, maintaining transparent and efficient communication throughout each project.
Progress Tracking: Conducted regular status meetings with internal teams and external partners to monitor milestones and ensure projects stayed on track.
Data-Driven Decisions: Analyzed feedback from surveys, focus groups, and other sources to inform strategic adjustments and optimize project outcomes.
Vendor and Supplier Negotiations: Managed contracts to align with company goals and budgetary constraints.
Strategic Planning: Collaborated with senior management to align projects with long-term strategic objectives, ensuring scalability and sustainability.
Reporting: Drafted comprehensive reports summarizing project progress and results for executive leadership.
Achievements
Successful Campaign Delivery: Executed impactful campaigns that enhanced brand visibility and engagement in the German-speaking market.
Efficient Project Coordination: Streamlined workflows and improved communication across internal teams and external partners.
Strategic Impact: Provided actionable insights through data analysis, leading to optimized campaigns and improved ROI for clients.
Budget Optimization: Successfully negotiated vendor contracts to achieve cost savings while maintaining quality.
Leadership Excellence: Earned recognition for fostering a collaborative environment and ensuring team alignment with project goals.
Accessibility and Optimization
Ensuring inclusivity in social media campaigns was a priority. I advocated for accessible content, such as captions and alt-text for visuals, aligning with the brands’ commitment to reach diverse audiences effectively.
Transformative Results
As a Project Manager at Dragons Group, I combined strategic vision with operational excellence to deliver successful social media campaigns for some of the world’s most recognized FMCG brands. My ability to manage teams, optimize workflows, and collaborate with senior leadership underscores my capacity to drive complex projects to success while exceeding client expectations.
